Other than my bae Studio Gear, there are very few companies I get so absolutely swept up over. Finding a brand that delivers every single time is practically unheard of in my vast makeup collection, but somehow they manage, reaffirming my love and devotion with every swipe of a wand, brush, or product.
I was beyond excited to get to try out SG's Invincible Gel Liner, as gels have been my absolute jam since this summer when I discovered that a good brush makes all the difference for ease of application! And what did bae do? They sent me a GREAT brush... and even better mascara!
Before I get too far ahead of myself, can we gush over this liner for a second? The Invincible Gel Liner in Earth is a gorgeous brown shade that walks the perfectly balanced line between subtle and black liner. I've done extremely easy, super subtle looks with this (like, no eye shadow or anything and I still loved it) and have winged the heck out of it as well. Both were bangin' man.
The formulation is pretty dry for a gel liner, which was a little strange to get used to at first. The dryness actually works amazingly in the product's favor, though, because it needs super minimal dry time (no smudging if you blink or sneeze unexpectedly) and does. not. budge. If the formulation isn't your cup of tea however, some setting spray on the #31 Invincible Liner Brush works wonders towards making the liner more liquid-y.
Ooh this brush! It's very fine, almost delicate in my hand. There's something about it that just makes me feel like I have the perfect wing ready and waiting to be realized eyeball-adjacent. The way the brush-head is shaped is actually a cross between two of my previous favorite eyeliner brushes (blown out of the water by this one), so I could not be happier with the way it is made or the way it works.
If all this talk of amazing makeup is leaving you itching for a new purchase, take advantage of the code SGEYES for 10% off!